Snapshots: Marketing matters...
I’m a believer that the market is always right.
This doesn’t mean that the market knows what it wants, nor that you don’t have to sell smart and hard, and often take huge, gut-directed leaps of faith to nudge it in your direction.
But it is the only proof that matters. It’s the playground where…
Monks as far as the eye can see!
Google has taken a deep dive into the advertising world with it’s latest experiment.
Google launched their Art, Copy & Code project this afternoon- While much of the site is still being filled out, its focus is on the creation of innovative and interactive advertising. Google plans to work with a series of partners to create ads that meld creative visuals and copy with digital interaction.
An example currently on the site is Volkswagen Smileage, an app that helps you to curate media from road trips. The site also features an impressive introduction video that is unique and precisely time-stamped each viewing. Many of their partners and current work will continue to be unveiled at SXSW. Read the below for their mission statement.
A Time of Change
In the 1960’s, advertising went through a creative revolution that changed everything simply by partnering up art directors and copywriters. The idea of a creative team made up of art and copy was born.
Today, it’s happening again. We’re in the midst of a second creative revolution, driven by technology. Code is being added to the core creative process, enabling new forms of brand expression and engagement. Art, copy and code is the creative team for the connected word.
The Idea Is Still KingWhat hasn’t changed is the need for human insights, breakthrough ideas and emotional stories. Code facilitates new kinds of experiences, but it doesn’t replace the storytelling skills the advertising industry has honed over the past fifty years. Our connected world is giving brands more dimensions and touch points, but they still need something compelling to offer in order to create a real connection.
A Series of ExperimentsHow will the modern web shape the future of advertising? We’re partnering with the innovative brands, storytellers and makers who are defining it to find out.
Ancient Stone Bridge, Epirus, Greece
photo via liz
The path to success is never a straight line….it’s always filled with many twists and turns.
I love how at one point it’s almost right at the bottom where you started. So true.
(Source: dontyouever-giveup)
I believe the word for this technique may actually be Kintsugi (I like to research these things before I believe what Tumblr tells me.)
Either way, very pretty.
(Source: one-bite-at-a-time)
If traditional marketers are like zebras, and media companies are like elephants, then the media world of the future will be nearly completely mixed up, creating “zebelephants,” said Steve Rubel, EVP/Global Strategy of Edelman.
(Source: the-healing-nest)
Fibonacci spiral seen in Sandy’s formation
Stare. It is the way to educate your eye, and more. Stare, pry, listen, and eavesdrop. Die knowing something. You are not here long.
(Source: bestmadeco)
Computer lab at AFSE (Taken with Instagram at academy for software engineering)
Tumblr: help me buy back Nikola Tesla’s old laboratory.
signal bump and donation made.
it’s a good sign they were awarded a grant already, that bods well.
(Source: oatmeal)
(Source: ohfischal)
“In Event of Moon Disaster”, July 18, 1969.
White House speechwriter, William Safire, was asked to write a speech that President Nixon would make in case the Apollo 11 astronauts were stranded on the Moon.
It was never delivered, and this speech was quietly tucked away into Nixon’s records.
Source: Nixon Library
